Hermosa Beach: About Town – August 26, 2010

Sea Sprite hotelier Thelma Greenwald stands by a wall plaque marking her $150,000 sponsorship of improvements to the Hermosa Beach Playhouse. At a ceremony unveiling the overhaul, Greenwald was lauded as a “real patron of the arts” by Chamber of Commerce Executive Director Carla Merriman, and was praised for her patronage and her distinctive sense of style by James Blackman, executive director of Civic Light Opera of South Bay Cities.
Sea Sprite hotelier Thelma Greenwald stands by a wall plaque marking her $150,000 sponsorship of improvements to the Hermosa Beach Playhouse. At a ceremony unveiling the overhaul, Greenwald was lauded as a “real patron of the arts” by Chamber of Commerce Executive Director Carla Merriman, and was praised for her patronage and her distinctive sense of style by James Blackman, executive director of Civic Light Opera of South Bay Cities.

EOC is SOP
The city’s new Emergency Operations Center will open officially 2 p.m. Wednesday, Aug. 11, providing a club room for the Hermosa Beach Amateur Radio Association, a meeting room for public-safety community groups, and a training room for the police and fire departments.

Members of the radio association in late 2007 launched a project to tear apart and rebuild an existing space within the Hermosa Beach Community Center on Pier Avenue at Pacific Coast Highway, to create a comprehensive emergency operation, communication and training center.

Radio association founder Ken Hartley worked with city and civic leaders to drive the project to completion, and rallied donations from Hermosa Beach Kiwanis, Hermosa Beach Arts Foundation, Hermosa Beach fire and police associations, Leadership Hermosa Beach Class of 2010, CIA Design & Construction, and Dresselhaus Family Construction.

The City of Hermosa Beach contributed funding, including the purchase of a $28,000 power generator and $8,000 worth of communication equipment, and shouldered the costs of electrical, lighting and carpeting.

Primus Thursdayus
First Thursdays, a once-a-month event sponsored by Hermosa businesses to attract customers to the downtown shopping district during the ongoing overhaul of Pier Avenue, has drawn praise from city officials for its discount offerings, live entertainment and extended hours.

“We are pleased to see the success of First Thursdays and applaud the merchants for providing the leadership in starting this promotion to bring more people into downtown Hermosa Beach to shop, eat and play,” said Mayor Michael DiVirgilio. “Each month, the event is growing, attracting hundreds to local shops and businesses. First Thursdays is a great way to support local businesses, get to know the community and see the ongoing improvements to Pier Avenue.”

The event takes place 5 to 9 p.m. on the first Thursday of each month, including this evening.

“All of us in the downtown business community thank the public for its continued support of local businesses during construction, and we thank the city’s leadership for its vision in creating the Pier Avenue Beautification Project,” said Lori Ford, owner of the Gum Tree boutique on Pier Avenue, and creator of First Thursdays.

“We started First Thursdays to provide the community a fun, free, family-friendly event that highlights what downtown Hermosa Beach businesses have to offer. We are so excited about the completion of the Pier Avenue project, and look forward to the amazing opportunities the project will present to the businesses, residents and visitors to our little beach town,” she said.

For more see facebook.com and search First Thursdays. ER

0 Comments
Oldest
Newest
Inline Feedbacks
View all comments

Related